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Olga Stadnik explains the new ban on green labeling in her Vedomosti column

Olga Stadnik, head of the EcoTechLab research center, wrote a column for Vedomosti. Ecology. The piece broke down the main changes that producers of goods will face after the amendments to the law "On Organic Products" are introduced on September 1, 2024.
"The labels 'eco' and 'bio' from September 1, 2024 will be applied only to certified organic products. Products cannot be labeled as 'eco', 'bio', 'green', 'eco-friendly' without proper proof and certificates.

This will be an important step in protecting consumers from greenwashing — marketing tricks that position a product as environmentally friendly when it is not".
Despite all the innovations, manufacturers should not be silent about their shift to more sustainable alternatives. The first to use sustainable packaging will encourage others to change and will be able to capture an ever-increasing share of the market.

Read the column.