The machine was installed in the Sber zone on the EEF as part of the ESG-strategy of the organization and the project «Save the Planet», which is created for the involvement of the population of the country in the solution of ecological and social issues.
In exchange for the used packaging, the fandomate proposed to users special offers from the Sber ecosystem. For example, a promo code to the Okko Online Cinema, a custom discount at SberMarket, or a free month of SberZvuk service.